Resellers vs. Manufacturers
Mark Yudell
Posted on July 06 2014
Do a Google search for hair extensions or Remy hair and you
will find 100s of companies out there selling hair extensions. They all promise the newest and best
system, real Remy hair, or Brazilian or Malaysian or European hair. They promise whatever is the new catch
phrase, or worse yet, they don’t even know it’s a catch phrase and are just
selling to you what was sold to them.
At the end of the day most companies are no different than the consumers
that they sell to: they buy
product they don’t know enough about from a company they don’t know enough
about, mark-up that product and sell it to their customers.
Problem is, many of the companies that are selling
extensions don’t know much more about the process or the difference between
good hair and bad than the consumers they sell too. They talk to a few people, or have a “connection” in some
country that they say they are getting hair from. First, a connection means someone they met that has told
them they can get great hair for them and they don’t know enough to tell its
not great hair. Second, some of
these “connections” are in countries that don’t even sell hair. For example, someone tells you they
have a source in Malaysia, they are simply either lying to you, or are
misinformed themselves by their “connection” who simply gets hair from a
factory that gets it from somewhere else and imports it to the factory
location. They cannot tell
the difference between Chinese / Indian processed hair and true Virgin
hair. They simply buy hair,
place it in their packaging, crate their own company background story and
bam: they are a hair extension
company. It is so easy a kid could
do it. We literally get 5+ emails
every day from different import / export companies trying to sell us
extensions. They offer packaging,
and al types of hair and lengths and fast delivery times.
There are even some major brands that simply purchase
products that are already made by a third party and then re-sell to the
public. This is the
definition of a reseller, not a manufacturer.
A true manufacturer is involved with every step of the
process, from the sourcing of the raw material, to the design and engineering
of the products they manufacture to the actual process of manufacturing. Buying product from a third party and
simply reselling it under a different name does not qualify one as a
manufacturer. It also does
not provide the type of control that is needed to ensure quality and
consistency, especially in the hair extension industry where so much can be
done to hide the true nature and quality of the product.
So next time you are disappointed by a set of hair
extensions ask yourself this: are
they really a manufacturer or just a larger version of you.
